Keynote Speaker

Jonah Berger is a Marketing Professor at the Wharton School at the University of Pennsylvania and a world-renowned expert on new product adoption, consumer behavior, word of mouth, and how products, ideas, and behaviors catch on.

He has published dozens of articles in top‐tier academic journals, teaches Wharton’s highest rated online course, and popular accounts of his work often appear in places like The New York Times, Wall Street Journal, and Harvard Business Review.

Berger is the internationally bestselling author of multiple books including "Contagious: Why Things Catch On" (hundreds of thousands of copies are in print in over 30 languages) and "Invisible Influence: The Hidden Forces that Shape Behavior."

He is a popular speaker at major conferences and events and often consults for companies like Apple, Google, GE, Coca-Cola, Vanguard, 3M, Kaiser Permanente, Unilever, and The Gates Foundation.