Nussle at GAC: Tell Your CU Story to Legislators in DC and Back Home

CUs Must Build on the Progress made in 2016, Says CUNA CEO and Chair

WASHINGTON  To leave a lasting impression on lawmakers during this week’s visits on Capitol Hill and back on the home front, credit union leaders must be ready to tell their story, CUNA President/CEO Jim Nussle said.

Speaking to attendees at the CUNA Governmental Affairs Conference on Monday Nussle said it’s not professional advocates from CUNA and the leagues who will have the greatest influence on lawmakers. Rather, that opportunity rests with the credit union leaders in the room—the people who can speak directly for their consumer members.

“It’s going to be up to you to be that advocacy army and actually deliver on telling that story,” Nussle said. 

Credit unions must have a unified front in engagement and advocacy, outgoing CUNA Board Chairman Rod Staatz emphasized. “We’re all in this together,” said Staatz, president/CEO of $3 billion asset SECU in Linthicum, Md. “And if we can get all 5,000 people here together, we are going to make a strong statement” for credit unions.

Nussle outlined some of the long list of advocacy victories brought about by the efforts of CUNA, the state credit union associations, and credit unions in 2016.

Those victories include proposed changes to field-of-membership and member business lending rules, as well as improvements to NCUA’s budget process and examination procedures.

Congress made progress toward getting the Consumer Financial Protection Bureau (CFPB) to acknowledge and use its statutory exemption authority on behalf of credit unions. CUNA, the leagues, and credit unions united 400 members of Congress to write a letter urging the CFPB to shield credit unions from the harmful impact of rules designed to rein in big banks and entities with a track record of abusing consumers.

Nussle noted other 2016 highlights, such as the launch of the Creating Awareness initiative, record-breaking donations to the Credit Union Legislative Action Council to back credit-union friendly candidates, and the leave-behind programs associated with the Democratic National Convention, the Republican National Convention, and CUNA's America’s Credit Union Conference.

Find more coverage of the conference at the CUNA News GAC page



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