CUs Celebrate Financial Fitness in April

April means spring, a time of optimism, and credit unions will inspire their members to begin their path toward financial freedom by marking three key celebrations this month.

“Credit unions make financial education a priority every day of the year,” said Jim Nussle, CUNA president/CEO. “April is the month in which we can showcase how making the right decisions can put everyday Americans, young and old, on the path to financial freedom.”

April is Credit Union Youth Month, supported by GreenPath Financial Wellness. This year’s theme is “Give a Hoot About Savings,” chosen by credit union staff nationwide. Credit unions and their members are encouraged to use #CUYouthMonth on Twitter to highlight the work that is being done to help convey the importance of financial education at a young age.

Built around a cast of colorful, quirky owls, the theme encourages kids to find out what kind of saver they are by visiting their credit union. 

The theme is featured throughout Youth Month’s free promotional materials and merchandise. New this year, credit unions can purchase a design bundle that includes more than 20 digital assets in their native design formats—including a video and infographic—allowing credit unions to customize the Youth Month materials to fit their own brand standards and celebrate Youth Month whenever it’s convenient for them.

All of the materials are accessible at

For credit unions, celebrating can be as simple as signing up for the Saving Challenge and announcing that every youth deposit is eligible to be entered into a drawing for a $1,000 prize. Credit unions can register at CUNA uses participation numbers in their lobbying efforts to demonstrate the credit union system’s dedication to encouraging good financial habits.

CUNA will also sponsor its annual National Youth Saving Challenge during April. One credit union will be rewarded with a $1,000 grand prize that it can award to its young savers. During the 2016 challenge, more than 33,350 young credit union members committed to healthy savings habits by depositing $8,401,462 into their saving accounts and certificates of deposit.

April is also Financial Literacy Month, which is recognized in the United States in an effort to highlight the importance of financial literacy and teach Americans how to establish and maintain healthy financial habits.


in Industry News