Today Kicks Off 2018 America Saves Week

America Saves, a campaign managed by the nonprofit Consumer Federation of America, motivates, encourages, and supports low- to moderate-income households to save money, reduce debt, and build wealth. America Saves encourages individuals to take the America Saves pledge and organizations to promote savings year-round and during America Saves Week; February 26-March 2.

The research-based campaign uses the principles of behavioral economics and social marketing to change behavior. Non‐profit, government, and corporate groups participate in America Saves nationally and through local, regional, and statewide campaigns around the country.

America Saves also targets two populations with unique savings needs through:

  • Military Saves – A component of America Saves and a partner in the Department of Defense’s Financial Readiness Campaign, which seeks to motivate, support, and encourage military families to save money, reduce debt, and build wealth.
  • America Saves for Young Workers – A program to support and motivate young workers to use direct deposit to save part of their pay through their first-time work experience.

For more information, visit: https://americasavesweek.org/.

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