By: Marissa Anema, NJCUL Vice President, Marketing and Communications
Think back to the early hours of the day when you were just waking up. What is the first thing you see? The first thing you come into contact with?
Your significant other? Your pet? Your kids? Your alarm clock? Your phone? Alexa, Echo, or Siri?
It may be eye-opening to assess your morning routine and how those things listed above rank in order of engagement as you crack open your eyes to new day. (If you’re wondering who Alexa, Echo, or Siri is, then we need to talk.)
For me, it’s either my cat, Nola, acting as an unwelcome alarm clock, or—more often than not— it’s my phone, which is my alarm clock. It’s also my Weather Channel, my pocket schedule, my stereo (remember those?!), my rolodex (remember those, too?!), and much more.
The point is that our phones have become a HUGE part of our daily lives, and, thus, media consumption has as well. From social media to the news media, with our eyes glued to computer screens at our desks and in our hands (let’s face it, these are not “phones” they are “computers”) we’re consuming hours upon hours of media a day.
Consumer Awareness & Advocacy