Building Brand Awareness The Leaders Series
in Consumer Awareness & Advocacy
By: David Frankil, NJCUL President/CEO

More than just “selling against your competitors,” it is a way to palpably demonstrate the core of the credit union brand: people helping people.

We originally planned to implement the Leaders Series via our blog and social media networks, but in looking at the 2017 marketing strategy, we realized our reach and impact could be significantly extended by working with our radio partner 101.5 FM. Not only does 101.5 FM have a footprint that extends practically the entire length of the state, with more than 1 million listeners, but their morning drive-time host Bill Spadea is a member of several credit unions and an ardent advocate on our behalf.

101.5 FM has given us the prime morning drive time slot from 8:00 AM to 8:15 AM—everyone knows what traffic is like here in New Jersey, it brings new meaning to the phrase “captive audience.”

Look for more extensions of the strategy—scaling the concept by offering a way for consumers to submit questions via 101.5 FM and our Banking You Can Trust Web site, integrating the content (transcripts and video) with our blogs, helping participating credit union CEOs leverage their appearances with their social media networks, and more.

If you would like to be added to the list for a live appearance, please contact NJCUL Vice President of Marketing Marissa Anema at manema@njcul.org