Marketing MRI: Finding and Bridging Value Gaps
in League Initiatives
By: David Frankil, NJCUL President/CEO

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  • More meaningful educational events, like one-day workshops focused on operational challenges and growth opportunities, like core processing, mortgages and FOM expansion – hands-on sessions designed to deliver actionable strategies and practical knowledge
  • Providing opportunities with new programs intended to deliver strategies to grow loan volume, whether direct in the form of opportunities or indirect with participations, providing potential income to even the smallest of our members
  • Reducing expenses with new cost-effective compliance solutions from our in-house team, as well as monthly member-only call-ins on general issues and hot topics
  • Creating more brand awareness with a revitalized Banking You Can Trust campaign, leveraging the power of story-telling to effectively communicate the credit union advantage
  • Creating professional development opportunities with a grant opportunity we’re pursuing jointly with Rutgers University to provide management training at no cost to members – worth up to $25k per credit union