in League Initiatives
By: David Frankil, NJCUL President/CEO
Smaller credit unions face many challenges in marketing their products and services effectively, but the most basic is developing professional collateral material to promote solutions…without spending a fortune. A crisp, clean look and feel is critical to communicating the value of our solutions, and that doesn’t come with bargain-basement design efforts.
To help jump-start the process for small credit unions without the hefty price tag, Bo McDonald, CEO of Your Marketing Company (one of our partners), has stepped up to provide high-quality, professional promotional pieces that small NJCUL member credit unions can use completely free of charge—or with a modest fee for customization. The first in the series is an eye-catching promotion of holiday loans (see graphic below).
New promotions for different products and services with varying themes will be rolled out at least once a quarter and potentially more frequently based on demand.
So here’s the deal – NJCUL members below $25 million in assets can use these ads completely free of charge if taken as-is (i.e., generically). In the graphic, the section with the NJCUL and Your Marketing Co. logos would be blank. If you want the piece customized with your credit union’s information, the cost is just $50.
And if you are above $25 million in assets and have marketing and promotional needs, Bo and his team have affordable options to meet your needs as well – he understands that the challenge of developing great collateral is not limited to just small credit unions.
If you are interested in the ads, contact NJCUL Vice President of Marketing & Communications Marissa Anema at email@example.com.