82nd Annual Convention and Meeting Recap: Successful and Inspiring
in Blog
By: David Frankil, NJCUL President/CEO

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  • Solutions, information, and programs need to become more valuable by being more relevant
  • The Banking You Can Trust consumer brand awareness campaign needs a refresh

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  • Offer compelling value
  • Are directly relevant to the challenges you face everyday

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  • Banking You Can Trust 2.0 – a new marketing program leveraging the power of story-telling to illustrate the credit union difference with:
    • Legacy Series – memorable stories of how our credit unions were founded
    • Leaders Series – personal financial advice directly from our CEOs
    • Service Series – amazing stories of extreme member service from employees with 30, 40 and 50 years of experience
  • CUJobs4Vets – a program to help veterans transition into the civilian workforce with an NJCUL-hosted jobs board, offering credit unions a strategy to gain earned media and engage with their SEGS and business members
  • CU Reality Check – starting in 2017, a collaboration between NJCUL, and the MD|DC and Pennsylvania Credit Union Associations. Thanks to the support of CUNA Mutual Group, we already have three terrific speakers booked –
    • Three-time business bestseller and Bloomberg Contributing Editor Jeffrey Hayzlett, author of "Think Big, Act Bigger"
    • Wharton Marketing Professor and NY Times Bestseller Jonah Berger, author of "Invisible Influence: The Hidden Forces that Shape Behavior"
    • Doug Duncan, SVP/Chief Economist at Fannie Mae, and one of Bloomberg Businessweek’s 50 Most Influential People in Real Estate
    • And more to come – mark your calendars for March 20-22, 2017!
  • New, focused and hands-on one-day workshops on topics directly relevant to your success
    • Branch Transformation – Feb 7
    • Core Processing – March 7 
    • How to get in the mortgage game – April 11
    • Stepping up your mortgage game – June 13
    • Coming soon – Successful FOM expansion, Growing Loans, and potentially Fraud Prevention, IT Security, Governance, and others
  • Free customized performance reports for your credit union, with your data compared to peer groups for ready analysis
  • Free next-generation leadership development, with a joint grant application with Rutgers University providing training to NJCUL members on –
    • Human Resources Management
    • Supervisor Symposium
    • Becoming a Better Manager
    • Increasing Market Share
  • Free monthly compliance call-ins, starting in January
  • Ability to use the NJCUL compliance team for a range of audits and other compliance services without having to join the Shared Compliance Program
  • Free marketing collateral for small credit unions, courtesy of YourMarketingCo
  • A new potential energy efficiency program for business and multi-family housing, driving loan volume and with the potential for participations for small members

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