Rich Jones

RichJonesWebA published author, Rich Jones is President of Leaders2Leadership LLC. Before starting his strategic planning agency, he was AVP of BI, Marketing and Business Development with $1B Elements Financial FCU.  With more than three decades of experience, he brings innovative thought to credit unions across the country.  In 2018, Rich received the Lifetime Achievement Award from CUNA Marketing and Business Development Council.

Rich has designed transformational change while working and has led organizations into the science and art of using member data to design and deploy products, services and marketing messages that support sales efforts.

A Marine and graduate of Colorado State University, Jones shares his expertise at