CUNA to Invest $7M in Mid-Term Elections

CUNA and the state leagues are investing a record-breaking $7 million in support of credit union-friendly candidates for the 2018 mid-term election cycle with most of the expenditures coming via from the Credit Union Legislative Action Council (CULAC), the federal political action committee of CUNA and the state leagues.

“CULAC has been the strong political backbone for credit unions for over 40 years and takes a politically strategic approach to campaign contributions,” said Jim Nussle, CUNA president/CEO. “While other industries contributions typically have a political agenda, credit unions’ efforts are focused around helping those who support the cooperative movement and make significant contributions to their community. By engaging in sophisticated and targeted political work, credit unions and their 110 million members see a powerful impact.”

Seven candidates in four states will also be supported through multi-channel, CUNA-League partisan communication campaigns aimed at credit union members.

CUNA has engaged in partisan communications for nine election cycles. These campaigns consist of targeted communications to credit union members who are registered voters in the respective jurisdiction and consist of direct mail, targeted digital media and members-only Web sites.

To date, CULAC has supported over 372 candidates for the House and Senate on the November 2018 ballot, including 40 open-seat candidates and one challenger, with a 50/50 split between Democrats and Republicans.

In New Jersey, $68,500 has been provided so far to candidates in 11 races, including a total of $15,000 in the state’s two open-seat races.

CUNA launched Credit Unions Vote earlier this fall, a campaign focused on getting credit union members to vote in the November elections.