Marketing Pros Make it to the Head of the Class

NJCUL and YMC Marketing Conference Gives CUs Hands-On Tools to Reach Members and Potential Members with their Unique Value Propositions

EAST WINDSOR, N.J. – The New Jersey Credit Union League partnered with Your Marketing Company (YMC), an NJCUL Business Partner, for an insightful and interactive marketing conference on Wednesday that navigated credit union marketing professionals and leaders through the process of identifying their value proposition and building that into their marketing strategies.

New Jersey Credit Union League President/CEO David Frankil started the day off by welcoming the credit union leaders and marketing professionals in attendance to the “Head of the Class: Marketing for Credit Union Queen Bees and Wannabees” conference and introduced YMC, the conference sponsor, and its marketing experts who lead the discussions of the day.

NJCUL President/CEO David Frankil kicks off the conference

YMC president and CEO, Bo McDonald, opened the conference by discussing the concept of credit unions’ value propositions. He conducted an interactive exercise, breaking attendees up into groups, and opening their minds to discover their value proposition. Having a clear and concise value proposition will help your credit union team better identify and serve its members, said McDonald. Some questions posed throughout McDonald’s lecture included, “What are your members’ needs?”, and “What resources do you have that can meet those needs?”

Pictured from left to right: Bo McDonald, Marne Franklin, and Frank Allgood

After the exercise, YMC’s Relationship Development Leader Frank Allgood took the stage and discussed identifying your credit union’s ideal member and what branding/marketing strategies credit unions could adopt to serve both current and ideal members.

YMC’s Digital Director Marne Franklin finished up the afternoon by providing everyone with valuable tools to reach their members and potential members through the latest in digital marketing. Assessing how mobile-friendly and responsive credit union Web sites are, using Google and Facebook tools to create ad, cybersecurity, and search tactics to drive business to credit union Web sites were just some of the topics Franklin touched base on throughout the afternoon. Franklin demonstrated all of the tools using attendees’ Web sites and branding and encouraged them to follow along on their laptops and/or phones.

For more photos, check out the New Jersey Credit Union League’s Facebook Page.

For more information on YMC, visit YMC conducted free marketing Webinars for NJCUL members that were recorded and available on the League Web site (member login required).

Attendees participating in "National Selfie Day"