CUNA Mutual Group’s Blesson Abraham Demonstrates How CUs Can Transform the Way They Do Business with the Power of Data & Analytics

ATLANTIC CITY, N.J. – Blesson Abraham from CUNA Mutual Group led a breakout session Monday afternoon on the power of data and analytics on transforming the way credit unions do business.

Abraham asked listeners the question, "What is the real value of the branch?"

Abraham has transformed credit unions with how he has developed strategies for their business to grow in a highly competitive and regulated business climate. Drawing from different banks and credit union examples, he gave key insights on the use of data and analytics to drive everyday business forward.


With every credit union, there’s potential in how data and analytics are carried. They both have the power to transform credit unions.Studying data and analytics can be tedious and a lot to understand, but
Abraham’s discussion provided the audience with the fundamentals and benefits to build a proper roadmap, along with what to avoid in the process.