Introducing NJCUL Services Corporation

NJCUL Rebrands ‘PSG’ to Better Reflect its Service Corporation Subsidiary

HIGHTSTOWN, N.J. – The New Jersey Credit Union League has renamed and rebranded its Professional Services Group (PSG) subsidiary to NJCUL Services Corporation (NSC) to better reflect the purpose and mission of its wholly owned subsidiary and service corporation.

NSC works to provide credit unions with best-in-class products and services through partner relationships, offering a variety of opportunities for business partners to engage with credit unions in the New Jersey marketplace. From building brand awareness and developing marketing strategies to lead generation and sales support, NSC has opportunities for quality business solution providers that will provide a positive return-on-investment.

The goal for NSC in 2017 is to launch content marketing-focused awareness campaigns for its Business Partners, bringing relevant information and solutions to NJCUL member credit unions while giving Business Partners exposure and opportunities to connect with potential clients, including blog posts and informative Webinars.  

“The name ‘NJCUL Services Corporation’ clearly identifies who the League’s service corporation is and what it does,” said NJCUL President/CEO and NSC Chairman David Frankil. “Our mission is to deliver value to both our partners and our member credit unions through the Business Partner platform, which extensively vets its partners through a rigorous due diligence process, bringing the best of the best to our members.”

Along with the new name comes a rebranded and reorganized Web site: It identifies Business Partners by the category of their solutions (Growth & Retention, Operations & Infrastructure, Compliance & Security, and Lending & Insurance).

“This new layout makes it easy for our member credit unions to find Business Partners that meet their needs,” Frankil explains. “They can peruse the solutions each partner offers and identify the products and services that will help them succeed.”