TOMORROW: First Installment of the ‘Leader Series’ Airing: XCEL CEO Linda McFadden Live On-Air on 101.5 FM

TRENTON, N.J. – The New Jersey Credit Union League’s Banking You Can Trust consumer awareness campaign is kicking off its “Leaders Series” with 101.5 FM tomorrow January 31st. Tune in around 8 a.m. to hear radio host—and proud member of multiple credit unions—Bill Spadea’s first on-air interview with a New Jersey credit union CEO. The first installment will feature XCEL FCU President/CEO and NJCUL Board Member Linda McFadden.

XCEL FCU President/CEO & NJCUL Board Member Linda McFadden

NJ 101.5 FM Radio Host Bill Spadea

The Leaders Series will highlight the credit union difference by demonstrating how much our CEOs care about the financial well-being of their members, versus how bank CEOs see their customers as just a source of profit. Each month, the Banking You Can Trust campaign and 101.5 FM will feature an NJCUL member credit union CEO on-air to speak about credit unions, personal finance, and more. Broadcast live during the morning commute, the show will also take questions from callers.

“The Leaders Series puts New Jersey credit unions front and center of a large, captive audience during the prime drive-time listening period,” said NJCUL President/CEO David Frankil of the new consumer awareness initiative. “NJ 101.5 FM reaches more New Jersey consumers listening on their way to work each morning than any other New Jersey media channel, with coverage extending nearly the entire length of the state. Through the monthly Leaders Series, as well as our on-air ads and Bill Spadea’s live endorsements, we’re bringing credit unions and their message to the station’s over one million listeners.” 

Transcripts and videos of the segments will be re-purposed and cross-promoted via the Banking You Can Trust blog and other social media channels, for maximum exposure.