150 NJ Motorists Amazed By $3,750 in Free Gas

Credit Union Provides Free Gas in Response to NJ Gas Tax Hike

FREEHOLD, N.J. – At 6 a.m. at three secret locations last week, New Jersey motorists were stunned to be greeted by employees of First Financial Federal Credit Union where they received $25 in free gas, plus a travel coffee mug. In the wake of New Jersey’s 23-cent gas tax hike, the credit union eased the pain at the pump for 150 drivers with a total of $3,750 in free gas last week.

First Financial FCU staff members at the Shell station on the corner of Routes 9 and 571 in Toms River, N.J.

“This is a really great thing and a nice way to give back to the community,” one motorist said after filling up at the Mobil station at 3330 Rt. 66 East in Neptune on November 16th. Free gas was also given away at the Exxon station at 639 US 9 North in Freehold, where one woman even got out of her car to shake every First Financial staff member’s hand. On November 17th, the First Financial surprise team also provided another 50 motorists with free gas at the Shell station on the corner of Routes 9 and 571 in Toms River. One woman was so happy with the efforts of the credit union that she opened her membership at the Toms River branch across the street a few hours later.

First Financial FCU staff members at the Exxon station at 639 US 9 North in Freehold, N.J.

First Financial's act of kindness gained media attention both locally in the Asbury Park Press and in the credit union industry on CUinsight.com.

The free gas promotion came soon after New Jersey had its first raise in its gas tax in nearly 30 years. On Nov. 1, New Jersey went from having the nation’s second lowest gas tax to the seventh highest. The added funds are expected to raise an estimated $16 billion over the next eight years to fund improvements to roads, bridges and mass transit.

First Financial FCU staff members at the Mobil station at 3330 Rt. 66 East in Neptune, N.J.

“This was a fantastic three-day event, and not just for 150 lucky New Jersey motorists, but for all of us here at the credit union,” said Issa Stephan, president/CEO of First Financial. “We care about the people outside our walls at the credit union. Our employees also thrive on the positivity and joy they receive when helping our community. We know it’s a busy time of year with the holidays coming up and shopping to do, so if we could help by providing groups of motorists with free gas on their way to work for a few days in the month of giving thanks – we’re happy to be giving back to our community even in some small way.”

While the free gas events have ended, First Financial is offering anyone who refinances their auto loan, or purchases a new or preowned car financed with First Financial, a $25 Wawa gas card at loan closing. This gas card promotion runs through Dec. 31 or while supplies last. For more details visit firstffcu.com.