Our New Competition Aims To: Save our Small Credit Unions


You don’t get to be a thriving credit union if you don’t start small. But many small credit unions today find it hard to compete and grow. We get it. We’re a team of consultants, marketing pros, communications experts and more who’ve seen it – and we want to see small credit unions thrive.

Today, we are launching Credit Union Impossible, a competition where one credit union with less than $100 million will be selected for a once-in-a-lifetime opportunity to get one-on-one strategic, executive, marketing and public relations advice and services, for free. Credit unions can apply at CUImpossible.com. We want to help your credit union grow.

“The community still has underserved and underbanked. Payday lenders prey on those that do not know better, but still the credit union loses members or struggles to grow assets,” said Bo McDonald, CEO of Your Marketing Co., which specializes in helping credit unions. “With small credit unions going away, rural communities and underserved markets are in jeopardy of losing their financial advocates.”

Each member of our team comes with a different skill to help your small credit union act like a big credit union”

  • “Leverage Point helps credit unions think strategically about their communications and we want to help small credit unions tell their stories to their communities to make an impact,” said Dan Mayfield, Public Affairs Director at Leverage Point Inc., a lobbying and public affairs firm Albuquerque, New Mexico
  • “A small credit union can and should have an online presence that is compelling, convenient, and speaks to their members’ lifestyle. At uncommn Marketing Partners, we develop websites that allow organizations of all sizes to look and function their absolute best on any device,” said From Marne Frankilin, CEO of uncommn.
  • “Your Credit Union Partner exists to help leaders identify practical strategies that support growth, profitability and relevance. Our guidance comes from decades worth of “hands-on, in the trenches” credit union experience. Many of our clients are among the most profitable and fastest growing credit unions” Alison Carr MBA, CUDE, I-CUDE Chief Strategic Officer

One credit union under $100 million in assets will be chosen for all industry partners involved in this project to receive services free of charge. A holistic plan will be produced specifically for the chosen credit union and each partner will work together to create a strategic plan and individually as needed to fulfill the project scope.

The Basics:

  • Applications accepted October 8 - December 6, 2019
  • Finalists announced January 13, 2020
  • Final credit union announced January 27, 2020

The Goodies:

Find out more at CUImpossible.com where you can learn the detail of the competition, find application forms, learn about our team, and the specifics of what you’ll win.