Is a ‘Set It and Forget It’ Mentality Killing Your Member Experience?
By: Bryn C. Conway, CUDE, Principal, BC Consulting, LLC

Earlier this month, I was doing a workshop on member experience and as a class we were talking about how to spot and eliminate member pain points in experience. I gave an example of my credit union having a low and in my member eyes, “a hassle-causing-must-drive-to-a-branch-to-make-a-deposit,” daily limit on mobile deposits. We discussed that at the time that remote deposit capture was becoming widely adopted; most credit unions were trying to find the right blend between member convenience and combating risk. Limits were set and then we moved on. But are those limits still relevant today? The desire for most credit unions is to roll out the project and get moving onto the next one. We get stuck in “Set it and Forget it” mode and the member experience suffers. Read on to see how Bryn Conway, who will be speaking at our June 11th Business Development Roundtable, suggets we combat “Set it and Forget it.”

Marketing & Communications
Member Onboarding: Be More Than a Good First Date
By: Bryn C. Conway, CUDE, Principal, BC Consulting, LLC

Acquiring a new member is no easy feat. You spend precious resources trying to convey the value of your credit union to potential members and when they agree to join, you are elated! You dream about all the products and services they’ll buy and how you’ll increase their share of wallet. You are certain that this new member is going to love you for life and that you will be their financial soul mate. But wait, it usually doesn’t work out that way. Members join and you can’t seem to get beyond the basics. They become members for a car loan or a checking account and, regardless of the offers you put in front of them, you can’t get past that first product or service. Bryn Conway, who wil be speaking at our June 11th Business Development Roundtable, suggests we start thinking about member onboarding like you would think about dating. 

Marketing & Communications
Stop Making It So Hard for People To Do Business With You!
By: Bo McDonald, founder and CEO, Your Marketing Company 

“Why aren’t we growing?” Frustrated credit union leaders ask me this question when they’re trying to figure out why growth numbers are falling short. They’re proud of the fact that they’re leading a small not-for-profit financial cooperative, and they can’t see why anyone would choose a different banking option. They usually follow their first question with something like, “Why would someone do business with Wells Fargo instead of us? I just don’t get it.”

Marketing & Communications
B2C Marketing Benchmark Report from CUcontent

CUcontent, a sponsor of the League’s May 7th Marketing Conference, is all about making you popular. In its ongoing mission to increase the success of your marketing, CUcontent is always looking at statistics and news bytes that are relevant to the marketing world. Recently, they’ve taken a good look at data from the Business-to-Consumer (B2C) Content Marketing 2019: Benchmarks, Budgets and Trends report from MarketingProfs. The report is based on data from surveys of 299 B2C marketers, and the findings are quite revealing. CUcontent shares some of the report results in its latest blog post “B2C Benchmark Report.”

Marketing & Communications
Be the Author of Your Marketing Success in 2019
By: Marissa Anema, NJCUL Vice President, Marketing and Communications

It’s funny how things appear and recur in your life when you need them the most.

I was pondering my accomplishments and struggles of 2018 leading up to New Year’s Eve, and beginning to map out what I think my 2019 should look like, when an article originally published by NPR in 2015 titled “The Writing Assignment That Changes Lives” serendipitously came up in my Facebook feed.  

Marketing & Communications